Paid Search Marketing Analyst
San Francisco, California

Job ID: 11194
Start Date: ASAP
Type: Direct Hire
Job Industry: Sales / Marketing

Onsite: On location at the Client’s site 100% of the time. No telecommuting or remote work.

Additional Information: Full benefits and interview travel reimbursement available. Relocation assistance possible for ideal candidate.

Description: Our Client, a multinational e-commerce corporation, is looking to hire a Paid Search Marketing Analyst in San Francisco, CA.

Responsibilities:

• Understand, inform, and contribute to the improvement of the business objectives and strategy of the SEM team and bridge from those to regular analyses and read-outs reporting performance and progress against the objectives, where the strategy is succeeding, and what should be done to double down on success or remediate where we’re falling short;
• Work side-by-side daily with the SEM team, learning how they operate and producing analyses and narrated reports that help them do that as effectively as possible;
• Identify opportunities to improve our SEM efforts and speak your mind to your colleagues in Marketing in 1:1s and large meetings;
• Support on going planning and forecasting;
• Design and analyze controlled experiments to measure incremental impact as well as constantly improve elements of Paid Search (ad copy, key word selection and bidding, all aspects of timing: day part, weekday, days-to-event, etc.);
• Identify optimization opportunities and perform sizing analysis to assess the incremental audience, revenue, contribution margin and other potential impacts to core KPIs;
• Identify opportunities to work with the reporting team to modify existing reports in our Reporting Portal, as well as adding new reports, as needed to keep abreast of the needs of the business;
• Understand and help your colleagues understand how to prioritize reporting and analysis needs, favoring must-haves relative to nice-to-haves.

Requirements:

• Experience in SEM Marketing Analytics; fluent in the jargon unique to that discipline;
• Fluency in web analytics and deep technical understanding of how data are created from first party and third party web beacons;
• SQL fluency and willingness to learn HiveQL mandatory;
• Experience with R, or the Python libraries (preferred);
• Experience designing and analyzing experiments in a variety of circumstances, including eCommerce;
• 5 or more years of experience in performance marketing analytics roles with at least 3 of those years in SEM analytics;
• BS/BA degree in a quantitative discipline, e.g., Math, Statistics, Physics, Operations Research, Economics, CS, etc., from a top tier school. Strong preference for candidates with advanced degrees in the same disciplines.

If this job is not for you, earn a $2,100.00 referral bonus in cash by referring a Candidate or a Client to us. Vitaver Referral Program is one of the most generous on the market!

Please feel free to apply directly and contact me with your questions at olga.piper@vitaver.com

Back to Result
* In compliance with the Federal Law, all persons hired to work in the United States will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.

Vitaver & Associates, Inc. is an equal opportunity employer. It is the Company's policy to make all employment decisions including hiring, promotion, compensation, benefits, termination and others, without regard to age, race, color, religion, national origin, sex, disability, veteran status, or any other protected status in accordance with applicant federal, state, and local laws.
Current Positions