Principal Product Marketing Manager
Farmington, Missouri

Job ID: 11371
Start Date: ASAP
Type: Direct Hire
Job Industry: Sales / Marketing

Onsite: On location at the Client’s site. Occasional traveling may be required.

Additional Information: Full benefits, and interview travel reimbursement are available; relocation assistance is possible for an ideal candidate.

Description: Our Client, largest provider of health care products and services, is looking to hire a Principal Product Marketing Manager in Farmington, MO.


• Develop product positioning documents based on a clear understanding of the customer needs, product differentiators and competitive landscape to differentiate products and services in the market;
• Work with the Product Manager to develop product positioning that aligns with the business strategy;
• Develop launch plans and messaging maps to clearly define the product marketing strategy and unique value proposition for relevant buyer personas;
• Help the sales team understand the value proposition and competitive advantages of each solution and provide the team with the necessary tools for identifying customer needs and the proper solutions to meet those needs;
• Develop release plans to ensure proper market alignment and the successful introduction of new products and services into the market;
• Serve as an expert on buyers, buyer personas and buying criteria to effectively create marketing strategies that beat the competition;
• Work closely with the program marketing team to develop strategies and priorities for demand generation;
• Create and maintain product / market requirement documents, white papers, messaging maps, launch plans and other documents necessary for the continual exposure of products and services to the market;
• Work with Product Management and Marketing to deliver sales collateral, presentations, data sheets, white papers, website content, webinars, seminars and customer success stories;
• Understand how current customers are benefiting from the product and leverage this information to further sales efforts in terms of case studies, sales training, referrals and collateral;
• Collaborate with cross-functional organizations (marketing, product management, sales, education, and training) in creating go-to-market plans;
• Serve as a thought leader for interactive marketing activities, written content and online activity;
• Assist in creating baseline marketing performance metrics and setting marketing campaign goals;
• Provide the sales team with materials for presenting at sales channel events, tradeshows and user conferences;
• Develop and implement new pricing, packaging and promotional programs;
• Establish, refine and provide general ownership over processes for implementing pricing, packaging and promotional programs;
• Mentor other Product Marketing Managers.


• Increasing responsibility and complexity in terms of any applicable professional experience over the course of 10+ years;
• Project management experience (with the ability to manage a budget);
• Experience in the healthcare and/or dental industry;
• Experience mentoring and teaching product managers in 12 of the 15 categories aligned with product marketing management including Positioning and Marketing Planning as required categories;
• Experience in 13 of the 15 categories in the Pragmatic Marketing Framework that are aligned with product marketing management;
• Experience with product marketing tools, including launch plans, messaging maps, positioning documents, MRDs and competitive briefs;
• Ability to initiate, perform and analyze market research projects;
• Bachelor's degree or global equivalent in a related discipline;
• Master's degree or global equivalent (preferred);
• Two or more industry certifications (preferred).

If this job is not for you, earn a $2,100.00 referral bonus in cash by referring a Candidate or a Client to us. Vitaver Referral Program is one of the most generous on the market!

Please feel free to apply directly and contact me with your questions at

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Vitaver & Associates, Inc. is an equal opportunity employer. It is the Company's policy to make all employment decisions including hiring, promotion, compensation, benefits, termination and others, without regard to age, race, color, religion, national origin, sex, disability, veteran status, or any other protected status in accordance with applicant federal, state, and local laws.
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